Investing in nature gives industry and business a competitive advantage. Here's why

André Hoffmann & Katell Le Goulven, World Economic Forum

Investing in nature gives industry and business a competitive advantage. Here's why
Sergei Akulich on Unsplash

On the agenda at the IUCN Congress in Marseille is awareness that investment in a vibrant natural world opens the door to sustainable and sustained prosperity.

Industry leaders need to change the measures of growth, bring the true value of nature into market pricing and ensure demands on nature do not exceed the ability to supply.

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