The ethos behind "open source" is that the more brainpower involved in a product's evolution, the better. Things like peer production, review, critique, and collaboration are all encouraged.
Recently, not-for-profit startup The Sigmund Project decided to apply this concept to tourism innovation. "The moniker we have regarding [open source] is 'nothing mentioned, nothing gained,'" founder Alan Elliott Merschen told Insider. "If you don't share the idea, it's never going to take root."
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