It is clear that ocean fishing is on an unsustainable course of rising demand and falling supply but could recover if the reset button is pushed. Restrictions on catch, along with a proper debt financing vehicle, would assist in creating a financially viable transition scenario to sustainable oceans. A blue bond provides a more profitable route than the business-as-usual scenario, over the long-term. However, such a financing mechanism requires transparency, traceability and co-ordination. If the will is there, the prize is the ability to feed the world a healthy diet and prevent the deterioration of ocean ecosystems.
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