Neptune is a mission-driven brand producing sustainable seafood snacks. The company is a category-creator, entering white space in the US market with products anchored in delicious taste, convenience, trust, and a commitment to ocean sustainability. Currently, Neptune makes award-winning, shockingly delicious jerkies from premium-quality, undervalued and underutilized white fish. Every packet is traceable to clean, small-scale US West Coast fisheries
Market Problem: 80% of Americans eat seafood, but discomfort selecting, handling, and cooking fish are significant pain points. Despite widespread recognition that fish is a healthy protein option, inconvenience and a knowledge gap lead to shockingly low US household penetration. Seafood is a $140B category of the food system with a fundamental user experience problem.
Sustainability Problem: Seafood is the #1 most internationally traded food commodity and each year half of global supply goes to waste. Fragmented supply chains, rife inefficiencies, and the fact that 90% of US supply is imported from overseas (less than 2% of which can be traced to the source) corrode consumer trust in the quality, safety, and sustainability of fish they buy. . These have half the calories, 1.5x the protein, and 100x the. The leadership team aspires to build the flagship brand for sustainable seafood snacks in the US.
Solution: We deliver a premium-product through an innovative model sourcing high-quality, nutritious marine protein that the market treats as waste simply due to supply chain inefficiency and supply-demand discord. This model allows Neptune a price advantage in sourcing our raw materials, which generates strong margins on our products, improving further with scale. This model was developed through a deep understanding of seafood supply chains, processing, and inefficiencies to draw value from. We also see broader market opportunities for our model. We have identified opportunities in stabilizing and 'rescuing' these high-quality, nutritious protein inputs to develop ingredient inputs and future products. With seafood as the #1 most internationally traded food commodity, nearly half of the annual supply going to waste, and a lack of innovation occurring in the space, there is a large opportunity to scale this model.
You must an approved Accredited Investor to view this content.
In 18-months on the market, Neptune has earned meaningful customer traction [$240k in sales revenue across ecommerce, Amazon, and retail] and numerous validations and awards. We have recently formed a strategic partnership with a $1.5B Seattle-based seafood company in preparation for scaling distribution. The company’s initial launch became the #1 Kickstarter Food Project on Earth while it was live.
At our first food show, Massimo Bottura—chef behind the #1 rated restaurant in the world—chose Neptune jerky as his "Top Pick" from 200,000 products at Fancy Foods NYC. Over 40 press features, include Forbes, CBS National News, Edible Magazine.