12 Tides is a regenerative food technology company creating the world's first products from organically farmed North American kelp.

Market Opportunity

• Consumers are increasingly focused on the impact of their food and lifestyle decisions on the planet (sustainability-focused products have driven 55% of dollar growth while only representing 16% of the market)
• This trend is driving the growth in the regenerative food movement, and movement away from extractive, industrial agriculture
• 'Regenerative' is the next evolution of the organic food movement, which has grown to be a $30B segment in the packaged food world and has led to many strategic acqusitions by the world's largest food companies
• Organic kelp farming is the #1 most regenerative form of food production in the ocean by absorbing excess CO2, providing ecosystem services, and requiring no resource-intensive inputs
• 12 Tides will be the brand that connects the regenerative food movement to the oceans

Momentum

• Net sales have reached $2.2mm with 10+% month-over-month growth since November 2020 launch
• According to SPINS, 12 Tides ranks in the top 5% of the category in terms of retail velocity, ahead of leading brands like Barnana, Dang, Brads, Bare, Rhythm, Gimme and SeaSnax
• Over 45% online repurchase rate
• ~4.5-star ratings on online platforms including Thrive and Amazon
• #1 highest velocity product at Erewhon, a premier and trend-leading organic retail chain in LA

Retailers and Awards

• Nearly 1,000 retail doors in the US, including Whole Foods
• Available on all of the top online grocery platforms, including Thrive Market, Good Eggs, and Imperfect Foods
• Expo West NEXTY award winner for Best Organic Food
• Featured in goop, mindbodygreen, Thrillist, and well+good

Technology

• In-house kelp processing and manufacturing capabilities that allow us to develop truly unique products using kelp as the #1 ingredient
• Established kelp supply chain with seasonal agreements with farmers ensures supply of our key input
• Internally developed home compostable packaging will be patented once certification process is complete