12 Tides - Ocean Positive Foods
Issuer: Tidal Foods PBC
12 Tides - Ocean Positive Foods
12 Tides - Ocean Positive Foods




12 Tides - Ocean Positive Foods
Issuer: Tidal Foods PBC

12 Tides is a regenerative food technology company creating the world's first products from organically farmed North American kelp.

Market Opportunity

  • Consumers are increasingly focused on the impact of their food and lifestyle decisions on the planet (sustainability-focused products have driven 55% of dollar growth while only representing 16% of the market)
  • This trend is driving the growth in the regenerative food movement, and movement away from extractive, industrial agriculture
  • 'Regenerative' is the next evolution of the organic food movement, which has grown to be a $30B segment in the packaged food world and has led to many strategic acqusitions by the world's largest food companies
  • Organic kelp farming is the #1 most regenerative form of food production in the ocean by absorbing excess CO2, providing ecosystem services, and requiring no resource-intensive inputs
  • 12 Tides will be the brand that connects the regenerative food movement to the oceans


  • Net sales have reached $2.2mm with 10+% month-over-month growth since November 2020 launch
  • According to SPINS, 12 Tides ranks in the top 5% of the category in terms of retail velocity, ahead of leading brands like Barnana, Dang, Brads, Bare, Rhythm, Gimme and SeaSnax
  • Over 45% online repurchase rate
  • ~4.5-star ratings on online platforms including Thrive and Amazon
  • #1 highest velocity product at Erewhon, a premier and trend-leading organic retail chain in LA

Retailers and Awards

  • Nearly 1,000 retail doors in the US, including Whole Foods
  • Available on all of the top online grocery platforms, including Thrive Market, Good Eggs, and Imperfect Foods
  • Expo West NEXTY award winner for Best Organic Food
  • Featured in goop, mindbodygreen, Thrillist, and well+good


  • In-house kelp processing and manufacturing capabilities that allow us to develop truly unique products using kelp as the #1 ingredient
  • Established kelp supply chain with seasonal agreements with farmers ensures supply of our key input
  • Internally developed home compostable packaging will be patented once certification process is complete

12 Tides recently completed an investment round. For further details use the "Contact Tidal Foods PBC" button.


Team & Advisors

Notable Investors

Katapult Ocean - Leading ocean technologies accelerator

Rose Culinary - F&B focused investment fund

Ken Powell - Former CEO of General Mills

Janica Lane - Managing Director of Consumer Investment Banking, Piper Sandler

John Roulac - Executive Producer of Kiss the Ground, Founder of Nutiva

Tara Bosch - Founder of SmartSweets

Chad Abraham - CEO of Piper Sandler

Rusty Schwartz - Founder/CEO of KitchenTown

Mark Schulze - CFO, Partners in Food Solutions

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