Along with a new marketing campaign that will be the largest in its history, the Aquaculture Stewardship Council is also developing new technology to help it combat seafood fraud.

The new tech is under the umbrella of the ASC’s new campaign “The New Way to Seafood.” As part of the campaign, the ASC said, it is developing new “trace element fingerprinting,” digital tagging and tracing technology, and the implementation of chain of custody protocols.

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